DEIMANN COM · HAMBURG

Free to decide what comes next.

We build, acquire and run digital businesses with AI and shared software. Our principles guide the decisions. What the company becomes stays open.

What we believe Explore our companies

Founder-owned. Software-backed. Accountable.

Deimann Com operating layer: idea, development, distribution and operations as stacked platform layers

THE DEIMANN PORTFOLIO

tyskekjøpere

tyskekjøpereProperty marketing

leadscraper.de

Leadscraper B2B lead generation software

LeadscraperB2B software

AngelguideFishing guide directory Deimann OSOne shared operating layer. ContentDistributionOperations

Independent products. Shared infrastructure.

WHAT GUIDES US

Clear principles. An open future.

We do not have a fixed end vision for Deimann. We have principles that guide what we build, which risks we take and how we work. We let the company’s direction develop through the work and what we learn from it.

We have no final picture of what Deimann must become. Our values guide us. Thoughts from the work sharpen what we believe and influence what we do next. Each decision becomes part of Deimann’s story.

Freedom and independence

Build the means to choose our work, understand our dependencies and stay responsible for the outcome.

Entrepreneurship and resourcefulness

Put ideas to work. Question assumptions, use what is available and spend effort where it makes a difference.

Pragmatism and authenticity

Learn from what happens. Say what works, what is still an experiment and what we have changed our minds about.

Our principles in practice

Janik Deimann has worked with

These references belong to Janik’s earlier work. Read the Leantree founder story and explore the reference context.

01 / THE APPROACH

We know the old model from the inside.

Before Deimann Com, its founder built a company the conventional way: Leantree, about fifteen people, enterprise clients, an office and a P&L, sold in early 2026. That company worked. It also showed exactly where organization stops paying for itself, and Deimann Com is the second attempt with that knowledge built in. We built our processes around AI from the start rather than adding it to an existing team, and every product runs on the same operating layer for content, customer communication, operations and internal coordination.

Where human expertise is required, we work with specialists from around the world in engineering, design, legal and accounting, chosen for the best know-how on a given problem rather than for where they happen to sit. They are managed through clear briefs and clear deliverables. We buy expertise exactly where it is needed instead of holding permanent organization for it, and coordination stays limited to what each project actually needs.

02 / FROM IDEA TO OPERATION

How we take a product from idea to cashflow.

VALIDATE

Start with a problem or an opportunity. Test whether people need the offer and whether the economics can support it.

Build or acquire

Build from scratch or acquire an existing business. Choose the route that fits the opportunity and the work needed to make it useful.

DISTRIBUTE

Find a route to customers that fits the market: search, partnerships, paid acquisition or direct contact. Improve it from actual response.

OPERATE LONG-TERM

Use AI and shared software for recurring work. Keep responsibility for customer promises, consequential decisions and the health of the business clear.

03 / SHARED INFRASTRUCTURE

Inside the operating layer.

AI and shared software support the recurring work. The aim is to make each useful capability available across the business, with clear responsibility for what it does.

One platform for every product

Deimann OS brings shared capabilities together, including content tools, monitoring and business context. Improving a common service can benefit several products.

Operations happen in conversation

Conversation is one interface to the work: research, drafts, analysis and operational tasks. Permissions and checks depend on the action; someone remains responsible for the result.

Systems watch the systems

Monitoring helps us find failures and decide what needs attention. Automation is useful when its limits and failure states are visible.

Learn from the work

Search data, customer questions and operational results inform what we improve next. The useful test is whether a change helps the business or the people using it.

Short paths from decision to implementation

Short paths from decision to implementation make small experiments practical. We check what actually shipped before treating the work as done.

The company remembers

Written decisions and reusable context help retain what we learn across tools and projects. Knowledge should remain accessible when a system or provider changes.

The ambition is a company that can do more useful work with less recurring effort. We develop that approach in businesses we operate ourselves.

Read the thought See the operating stack

04 / THE PORTFOLIO

Projects and the experience behind them

konfigurator.io

Konfigurator.io

Guided sales and recruiting flows, built for customers on Deimann’s own software, from the first question to the next concrete step.

Current

Software-backed service

tyskekjopere.com

tyskekjøpere

A done-for-you channel that markets Norwegian holiday properties to high-intent German buyers and hands brokers qualified, purchase-ready leads.

2026

Service

leantree.comArchive

Leantree

Performance-marketing-native recruiting agency for enterprise hiring. Scaled and exited.

2020

Service

deimann.ioInternal

Deimann OS

The internal operating system behind every Deimann Com project — AI-native from day one.

2025

Internal Software

spitzen-arbeitgeber.de

Spitzen Arbeitgeber

A curated recognition platform that makes good German employers findable to candidates.

2022

Listing Platform

haus-in-schweden-kaufen.de

The public Sweden property guide, with its country introduction and buyer orientation.

Haus in Schweden kaufen

Lead-gen platform connecting German-speaking property buyers with Swedish brokers via a pay-per-lead model.

2024

Lead-Gen Site

haus-in-norwegen-kaufen.de

The public Norway property guide with its interactive country introduction.

Haus in Norwegen kaufen

Lead-gen platform connecting German-speaking property buyers with Norwegian brokers via a pay-per-lead model.

2023

Lead-Gen Site

angelguide.de

Angelguide

A sponsor-funded directory connecting anglers with fishing guides across the DACH region.

2024

Listing Platform

leadscraper.de

Leadscraper

GDPR-compliant B2B lead generation for the DACH market. AI agents source and qualify leads in real time.

2025

B2B SaaS

The portfolio in numbers

Every tool runs in our own businesses before anyone else sees it. This is the size of that operation — not a client list, but the traffic and the catalogue we carry ourselves.

1.97M organic impressions

Per month, across the properties we own and operate.

65,000 organic clicks

Per month, from the same properties. Largest single site: 55,000.

20 live properties

Content sites, tools and product sites — all built, owned and run in-house.

16 partner programmes

Live affiliate programmes behind the content sites, with 18 more pending.

1,327 curated products

Each one picked by hand, with the reason for it written next to it.

Source: Google Search Console, trailing 28 days, as of 15 September 2026.

outside investors, ever

100

of products on one operating layer

365

days

a year of automated monitoring

push

from decision to production

05 / INDEPENDENT BY DESIGN

No outside capital.

Deimann is founder-owned and financed without outside investors. That gives us room to choose our work and change direction. The business still has to earn that freedom: through useful offers, paying customers and careful decisions about what we take on.

Man sitting at a desk in an office, looking thoughtfully at a large computer monitor with dark-themed code or interface, next to a bright rectangular light panel and microphone arm.

One company behind many specialist sites.

If you found Deimann Com in the imprint of one of our websites: you are in the right place. Everything we operate is run by one company, from Hamburg, under one operating model.

Legal entity

Deimann Com GmbH — Amtsgericht Hamburg, HRB 164162. Randstraße 75, 22525 Hamburg.

What we operate

B2B SaaS, lead-gen platforms, directories, and media sites — the full register is on the Projects page.

Who runs it

Janik Deimann, supported by AI systems, shared software and specialists for defined work.

View all properties

06 / NOTES FROM THE WORK

Thoughts from the work.

Ideas from building and running our businesses. We share the thoughts that shape our beliefs and the decisions that follow.

An open notebook and observation sheets beside a precision tool on a workshop bench, lit by a desk lamp.

Thought

3 October 2026

2 min read

Software Should Make Its Users Smarter

A thought on forms, shared learning and software that gives customers knowledge they can use with their own AI and tools.

Read the thought

A heavy steel door opens from a dark workshop onto a quiet harbour at sunrise.

Thought

3 October 2026

4 min read

Freedom Has Operating Costs

Independence is easy to put in a company manifesto. Keeping it means paying for your choices, understanding your dependencies and owning the consequences.

Read the thought

A single amber dial glowing in near total darkness

Thought

September 2026

8 min read

What Friction Was For

The build times and slow colleagues I spent years trying to remove weren't just waste. They were pacing me, and I didn't notice until the pacing was gone.

Read the thought

07 / DEIMANN EXCHANGE

Deimann Exchange: where established digital businesses change hands.

Our own marketplace for online businesses that have been around for years, and for younger projects with real traction. It runs on the same operating layer as everything else we build, and every sale starts with a free valuation.

Who it is for

Owners of shops, directories, tools and content sites that still work but have not been modernised in years, and founders of projects with users who want a buyer that values the traction.

How it works

You send the key figures, a person replies within two working days with a realistic range and a recommended route, and you decide whether to list. Buyers see verified metrics only after a reviewed request, so nobody's numbers sit in the open.

What it costs

No listing fee and no fixed costs. A success fee is due only when a sale closes, and the valuation stays free either way.

Get a free valuation Browse listings

Free to decide what comes next.

Clear principles. An open future.

Janik Deimann has worked with

We know the old model from the inside.

How we take a product from idea to cashflow.

Inside the operating layer.

Projects and the experience behind them

Konfigurator.io

tyskekjøpere

Leantree

Deimann OS

Spitzen Arbeitgeber

Haus in Schweden kaufen

Haus in Norwegen kaufen

Angelguide

Leadscraper

The portfolio in numbers

No outside capital.

One company behind many specialist sites.

Thoughts from the work.

Software Should Make Its Users Smarter

Freedom Has Operating Costs

What Friction Was For

Deimann Exchange: where established digital businesses change hands.

Running an old-school business that still works?