tyskekjøpere
A done-for-you channel that markets Norwegian holiday properties to high-intent German buyers and hands brokers qualified, purchase-ready leads.
Fact sheet
German demand for Norwegian property has no bridge.
Foreign buyers of Norwegian holiday homes have grown sharply since 2020, and Germany has become the second-largest buyer group. But German buyers don't browse FINN.no, don't speak the language and have never heard of budrunde, D-nummer or festetomt, so Norwegian brokers rarely reach them and interested Germans give up before they start.
Owned German channels that deliver qualified buyers.
tyskekjøpere markets a broker's existing listings to German buyers across channels Deimann Com owns: the haus-in-norwegen-kaufen.de guide and the angelguide.de portal reach tens of thousands of Norway-interested German readers a month, complemented by German property portals, Kleinanzeigen, newsletter and social. Buyers are prepared on financing, the D-nummer and the bidding process, then handed back to the broker, who keeps the mandate, the client and the commission. There is no upfront cost; a share of the commission is due only on a closed sale.
Where it came from
Running the German buyer sites for Norway and Sweden created something I hadn't planned for: an audience. Tens of thousands of German-speaking readers a month who are interested in Norway, many of them looking at property. Norwegian brokers have no way to reach those people. Most don't market in German, and the ones who'd like to have no channel. tyskekjøpere, launched in 2026, is the Norwegian-language side of that bridge: a site that speaks to brokers and private sellers in their own language and offers them the readers I already have.
How it runs
The site is deliberately not a marketplace. It's a trust page a broker lands on after an email from me, and its first sentence is that I'm not a broker and not a competitor: the broker keeps the mandate, the client and the commission. A broker or seller creates a free account, submits a listing or connects an existing one, and after review the object is translated into proper German and distributed across our German channels. Interested buyers are prepared on financing, the D-number and the bidding process, then handed back. There's a valuation tool for sellers who are still deciding whether to sell at all, and a market section written for the Norwegian side of the transaction.
What I learned
The hardest part wasn't technical, it was legal and linguistic. Norwegian real estate brokerage is licensed, and a marketing service that sits next to a transaction has to be scrupulous about where it stops: marketing and qualification, never negotiation, never money. That line is drawn on the site, in the contracts and in the product, and the exact wording of how we're paid is being reviewed by a Norwegian lawyer before it changes. The linguistic part is that a Norwegian broker will not take a German company seriously if the Norwegian is off, so the copy went through the same editing standard as anything in German.
Status
Active and early. The channels exist and the readers exist; the open work is building the broker side one relationship at a time, which is exactly the kind of work an operating layer can prepare but a person has to do.
More projects
Deimann Com is a privately held software company from Hamburg that builds, acquires, and operates digital products on autonomous AI systems.
