Agency
2018

Leantree

Performance-marketing-native recruiting agency for enterprise hiring. Scaled and exited.

High CPL
Low Lead Quality
Inconsistent Conversion
High CPL
Low Lead Quality
Inconsistent Conversion
High CPL
Low Lead Quality
Inconsistent Conversion
High CPL
Low Lead Quality
Inconsistent Conversion
High CPL
Low Lead Quality
Inconsistent Conversion
High CPL
Low Lead Quality
Inconsistent Conversion
High CPL
Low Lead Quality
High CPL
Low Lead Quality
Inconsistent Conversion
High CPL
Problem

Enterprise recruiting was stuck in legacy channels.

Large hiring teams relied on slow, expensive job boards and traditional sourcing — channels with weak signal, high cost-per-hire, and no real volume control. The performance-marketing toolkit that B2C companies had used for a decade hadn't reached recruiting.

Approach

Social ads as the recruiting top-of-funnel.

Leantree built performance-marketing-native recruiting funnels for enterprise clients including Vodafone, Unilever, and TUI. Social ads brought volume, custom funnels brought qualification, ATS integrations brought conversion. Scaled to eight-figure annual revenue. Exited.

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Fact Sheet Structured data

Status
Sold / Exit
Started
TARGET MARKET
Business model
Recruiting Service — retainer & success fee
Users / reach
Enterprise hiring teams (Vodafone, Unilever, TUI)
Stack
Meta Ads, custom funnel infrastructure, applicant tracking