The operating stack.

The tools we use to think, build and run our businesses. Some support everyday work; others serve a particular product. The connections between them are part of what we build ourselves.

Reviewed · Selected tools across the company

Think, research & create

ChatGPT

A daily workspace for questions, research, writing and working through decisions. We use the conversations to develop ideas and challenge our assumptions.

Codex

Software implementation, independent reviews, debugging and tests. It works with our repositories, working context and connected tools.

Claude (Anthropic)

Development, analysis, content and recurring operations through Claude-based agents. Claude and Codex both contribute to the engineering work.

Image service (in-house)

Shared image generation using Gemini and Flux models. We also create individual assets directly in our AI workspaces; not every image comes through one service.

ElevenLabs

Voice generation and language versions for selected content and voice-interface projects.

Build & host

GitHub

Version control, pull requests, reviews and deployment workflows. Repositories preserve the code and the evidence behind a release.

Astro

This website and selected content sites. Pages are built from versioned content and shared components.

Cloudflare

DNS, edge delivery, Pages and Workers, with Access protecting selected internal tools. Konfigurator.io runs on Workers; this website runs on Pages.

Hetzner

Server infrastructure for operational applications and shared services in the portfolio.

DigitalOcean

Infrastructure for parts of Leadscraper. Different products have different hosting requirements.

WebflowLegacy

The previous publishing platform for deimann.com and other marketing sites. This website now runs on Astro and Cloudflare Pages.

Use what we build

Konfigurator.io

Our own software for conditional questions and guided enquiries. It powers this site’s contact flow and the Exchange business assessment, including a downloadable brief before the optional review request.

Lead Inbox (in-house)

A shared intake for enquiries across products. It records the source and routes the request into the relevant follow-up process.

Observe & improve

Watchdog (in-house)

Service monitoring, health checks and incident reporting to Slack. Checks and recovery actions depend on each service’s configuration.

Microsoft Clarity

Session recordings and behaviour signals on connected properties. We inspect failed interactions, mobile friction and the paths people take through a product.

Google Search Console

Search and indexing data for connected sites, brought together in an internal hub. Coverage and freshness are checked before using the data.

Customers & revenue

Stripe

Payments, subscriptions and billing for products that use Stripe.

Crisp

Support conversations and customer context across connected products. Recurring questions can be assisted by AI; people handle the decisions that need judgment.

Resend

Transactional email in selected products, including confirmations. An accepted send and a delivered message remain different states.

Google, Meta & Microsoft Ads

Paid acquisition and campaign analysis. We review search terms, creative, spend and actual enquiries rather than treating a click as a customer.

Coordinate & remember

Slack

Team coordination, lead notifications, operational reports and conversations with specialist partners.

Linear

Development tasks and decisions. We reconcile tickets with delivered code and the work developers are actually doing.

Spark

Email conversations with customers and partners. The full thread provides context for replies and follow-up work.

Notion

Knowledge and documentation alongside repository docs and the working context carried between AI sessions.

1Password

Shared access and credential management. Secrets stay outside the public operating register.

We buy useful capabilities and build the connections that help us operate our businesses. The tools can change. Understanding the work and owning the decisions matter more than the list.

This register is reviewed against actual work. A website build alone does not refresh its review date. Company facts and structured facts carry the same register.

Inside the operating layer