The operating stack.

Every company says what it does. This page shows what it runs on: the tools behind a portfolio of B2B products operated by one person — grouped by what they do for us, with a note on how we actually use them.

Build & ship

Claude (Anthropic)

The operating partner. Development, deployments, content, analysis, and most recurring operations happen in conversation with Claude-based agents — the layer this site calls Deimann OS.

Webflow

Marketing sites and this site: CMS, design system, and publishing — operated through APIs by the same agents that write the content.

GitHub

The single source of truth. Every app deploys from a push to main — there is no other path to production.

Astro

Static, fast landing pages and niche sites where a CMS would be overhead.

Cloudflare

DNS, CDN, and access control in front of everything we run.

Operate & monitor

Watchdog (in-house)

Discovers every service automatically, checks health contracts, restarts what fails, and reports to Slack. The reason most incidents end before anyone notices them.

Image service (in-house)

One generation service for all properties, built on Gemini and Flux models — product imagery, essay covers, and the card motifs on this site come from a single prompt system.

Microsoft Clarity

Session behavior for every property, analyzed weekly by agents: frustration signals, broken flows, and content that underperforms.

Google Search Console

Search demand for every property, pulled through one internal hub and analyzed on the same weekly cadence.

Hetzner

European compute for the portfolio's operational applications.

Revenue & customers

Stripe

Billing and subscriptions for the SaaS products.

Crisp

One support inbox across products — the operating cockpit for customer conversations, with AI handling the recurring layer and escalating the rest.

Meta & Google Ads

Paid acquisition where a market is proven — managed through the same chat-first operating layer as everything else.

ElevenLabs

Voice — dubbing German content into other languages and building voice-based interfaces.

Coordinate & remember

Slack

The company's control room. Reports, digests, health alerts, and lead notifications land in channels — the org chart is a channel list.

Linear

Development tickets, kept in sync with actually merged code by an agent.

Notion

The knowledge base for everything that is not code.

1Password

Secrets and access, centralized.

The pattern behind the list: buy commodity capabilities, build the connective tissue in-house, and run everything through one conversational layer. The tools are replaceable. The system that wires them together is not.

Inside the operating layer